Skinny tan is a huge success in Australia and launched onto the UK tanning scene with a very energetic and dynamic pitch in the Dragons Den last year. The Dragons are notorious for their reluctance to part with their cash, but this revolutionary Tan had them falling over each other, to be the dragon to sign up this new product . With a new Dragon in the Den and more hopeful entrepreneurs saddled up to take on the most daunting investment … .css-14iz86j-BoldText{font-weight:bold;}A self-tanning product launched with the help of investment from the Dragons' Den panel has been found to mislead customers. This service is provided on News Group Newspapers' Limited's Standard Terms and Conditions in accordance with our Privacy & Cookie Policy. The product’s website says it “stimulates a process” to “reduce the appearance of cellulite” and can “help your body look instantly toned”. Claims that the product was 100% natural were also found to be misleading. Skinny Tan immediately sparked interest from all five ‘Dragons’, resulting in a total of 9 offers – a series record! Mum 'inconsolable' as son, 15, 'stabbed & shot dead' and boy arrested, Moment cops raid 400-strong wedding at school months after head died of Covid, Covid cases HALVED in two weeks and R is below 1, new app data reveals, Mum wins landmark Universal Credit court case to get childcare paid upfront, Sugar Hut owner Mick Norcross' final pic with son Kirk just three weeks ago, ©News Group Newspapers Limited in England No. They featured on Dragons Den just a few years before Skinny Tan’s record breaking pitch for their fuss-free at-home tanners. © 2021 BBC. Skinny Tan Ultimate Dark Mousse Despite saying the natural guarana in the product would "help make cellulite look visibly smoother and less obvious". Dragons’ Den is back for a seventeenth series and the Den is hotter than ever. Skinny Tan’s proven track record and promise of Australian equity proved an irresistible combination for the Dragons, and the Den was soon the scene of a five-way tug-of-war as all the show’s investors made offers. In addition, Skinny Tan was found to give the misleading impression that it did not contain any of the agent DHA - the main colouring agent in tanning lotions which has a distinctive smell. All of Skinny Tan’s products are vegan friendly, cruelty free and did you know they were made offers by all the Dragons on Dragons Den back in 2013. Up to 99% natural. 679215 Registered office: 1 London Bridge Street, London, SE1 9GF. Skinny Tan Oz, Sydney, Australia. So they decided to make their own tanner and attempt to solve their issues with tanning. The Essex-born entrepreneurs had all five Dragons vying to invest in their business, which claimed it was the first self-tanner made of natural ingredients and could reduce the appearance of cellulite. As Seen on Dragons Den UK with their record breaking pitch Kate and Louise had spent years disappointed by orange tans and didn't like the smell of most fake tans. This dedication to creating the perfect fake tanning cream paid off when Kate & Louise appeared on BBC2’s Dragon’s Den in 2013 and presented their Skinny Tan fake tanning products. To be honest, it put me off for a while, despite them being cruelty free and vegan. Skinny Tan has been makes waves throughout the Australian shores and with the formula being perfected, it’s home in the UK ready to grace our skin to be a bronzed goddess. WHY THE NAME “SKINNY TAN”? When I first read ‘Skinny Tan’ I immediately thought it was a reference to a tan supposedly making you look slimmer. Please see the About Us page here for the full story about how two young mums created a beauty revolution when they presented their easy to use, streak free tanning formulation on BBC2’s Dragons Den back in 2013! Skinny Tan is made from over 90% naturally derived ingredients. However beauty rivals PZ Cussons complained to the ASA about adverts appearing on Skinny Tan's website and their Facebook page. I love bit a Dragons Den so if you want to watch the episode they were in you can watch it here – I’ve not seen so many offers in all my time watching it! For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Comments are subject to our community guidelines, which can be viewed, Skinny Tan won the backing of two investors during a Dragons' Den pitch in 2013, The ASA found no evidence supporting claims the product can 'help your body look instantly toned', Kelly Hoppen and Piers Linney awarded £60,000 in Skinny Tan, but Hoppen sold her interest in 2015, Independent Press Standards Organisation (IPSO). the product was not found to have any physiological effects which would achieve this. Members of the ex-president's party say he deserves "a full and fair process that respects his rights". To see all content on The Sun, please use the Site Map. Skinny Tan, which was bought by beauty giant InnovaDerma in 2015, defended its cellulite-reduction claims, saying it was "commonly believed that tanning could make you look thinner". .css-1xgx53b-Link{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;-webkit-text-decoration:none;text-decoration:none;color:#FFFFFF;}.css-1xgx53b-Link:hover,.css-1xgx53b-Link:focus{-webkit-text-decoration:underline;text-decoration:underline;}Read about our approach to external linking. Africa's long wait for the Covid-19 vaccine, The vehicle that got a village smiling. Video, QAnon in disarray after Biden inauguration, Trump 'prank-called by Piers Morgan impersonator', Canada governor general quits amid bullying claims, Anger at Margaret Court's Order of Australia award, Senegalese student sorry after vanishing in France, Russia detains Navalny aides as protests go viral. This is a rarity but it’s nice to shop with confidence that it’s a company that cares about customers. It ordered ads that state or imply it has any benefits other than cosmetic be removed. Dragons' Den-backed 'skinny' fake tan misled customers, watchdog rules. First and foremost the Skinny Tan colour had to be indistinguishable from a real tan. Read about our approach to external linking. Skinny Tan claimed without the chemical DHA, their product smelt better than other self-tanning products. But it was found that Skinny Tan contains the same DHA as other brands and smells no different. For other inquiries, Contact Us. Kelly Hoppen sold her interest in Skinny Tan in 2015. 20K likes. Skinny Tan launched in the UK in 2013, after company founders Louise Ferguson and Kate Cotton appeared on Dragons' Den, winning £60,000 of financial backing from … ... Hoppen has invested in Skinny Tan… Skin kind bronzing from Skinny Tan. InnovaDerma .css-1xgj2ad-InlineLink:link{color:#3F3F42;}.css-1xgj2ad-InlineLink:visited{color:#696969;}.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{font-weight:700;border-bottom:1px solid #BABABA;-webkit-text-decoration:none;text-decoration:none;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{border-bottom-color:currentcolor;border-bottom-width:2px;color:#B80000;}@supports (text-underline-offset:0.25em){.css-1xgj2ad-InlineLink:link,.css-1xgj2ad-InlineLink:visited{border-bottom:none;-webkit-text-decoration:underline #BABABA;text-decoration:underline #BABABA;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-skip-ink:none;text-decoration-skip-ink:none;text-underline-offset:0.25em;}.css-1xgj2ad-InlineLink:link:hover,.css-1xgj2ad-InlineLink:visited:hover,.css-1xgj2ad-InlineLink:link:focus,.css-1xgj2ad-InlineLink:visited:focus{-webkit-text-decoration-color:currentcolor;text-decoration-color:currentcolor;-webkit-text-decoration-thickness:2px;text-decoration-thickness:2px;color:#B80000;}}acknowledged the ASA's ruling, adding: "This relates to online advertising in 2016 that was subsequently removed and the company is working with the ASA to ensure all online presence is ASA compliant.". News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. The interior design guru has recently joined the BBC show Dragon's Den as one of the Dragons to whom budding entrepreneurs pitch their ideas to. Skinny Tan, the cellulite-busting fake tan that raised £60,000 on Dragons' Den last year, will be avalable on Boots.com in a deal that will take revenues at the natural skincare firm to £1m But the ASA ruled last night that claims Skinny Tan can tone the body are “misleading” and ordered them to remove any ads that “state or imply” it has benefits beyond cosmetics. .css-po6dm6-ItalicText{font-style:italic;}Follow us on Facebook, on Twitter @BBCNewsEnts, or on Instagram at bbcnewsents. Skinny Tan is the first self-tanner to combine a 100% natural tanning active with naturally derived body firming actives, free from the chemical DHA and instead includes a natural element derived from the seeds of the Brassica Napus plant. 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