Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Rachel Mamone | Communications Specialist. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Focuses on theories of and approaches to the study of intercultural communication. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. (4 Hours). Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. (4 Hours). Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Data Storytelling, Visualization, and Communication. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Develops skills in public communication. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications (4 Hours). Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Going-to-market topics include managing value-added resellers and distributors. COMM2912. (4 Hours). Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. (3 Hours). Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Marketing Management. Opens New Window. Health Communication Campaigns. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Students are given an historical perspective and a state-of-the-art analysis. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Political Communication. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. (4 Hours). Focuses on the entire sales effort. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Singles today have no shortage of options when it comes to ways to find a date. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. MKTG6286. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Northeastern has a comprehensive benefits package for . Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. (3 Hours). Principles of Argumentation. Risk Communication. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. (4 Hours). Marketing research helps businesses know their customers and aids in business decision making. Argumentation Theory. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Special Effects and Postproduction for Television. Emphasizes analysis of customer needs and company and competitor capabilities. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. MKTG6318. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. (4 Hours). Covers both the business and the technical aspects of being a voice talent. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Quantitative Analysis of Consumer Data. Free Speech: Law and Practice. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). (4 Hours). As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Full-Time. Full-Time. 2022-2023 Northeastern University Introduces students to frameworks that help explain current issues in electronic marketing. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Attribute(s): NUpath Integration Experience, COMM6102. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Communication in a Digital Age. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. Does not count as credit for business majors. Studies companies from startups to large multinationals across a variety of industries. May be repeated without limit. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Dean's Strategy Council. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Gaining Insights from Consumer Data. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. (4 Hours). )Stephen, A. T., Yakov BartStukent2017. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Theories of Conflict and Negotiation. Strategic Communication Capstone. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. If you have any issues please let us know. Rhetoric and Justice. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. Designed to prepare students to work with audio in modern media settings. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. (4 Hours). The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. myNortheastern Opens New Window, Privacy Policy Sport and Spectacle. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Introduces the process of planning, preparing, producing, and evaluating studio productions. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. MKTG6224. MKTG4504. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. May be repeated once. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. (4 Hours). Communication and Gender. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. COMM1450. Communication Studies at Northeastern. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. MKTG6294. COMM4970. (4 Hours). Health Communication. Rhetoric of Fascism. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Communication Ethics. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Swipe on Tinder or make the first move on Bumble. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Consumer Behavior. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. MKTG6285. Focuses on marketing analysis and planning. (4 Hours). Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. People. Offers an in-depth look at how persuasive health campaigns are designed and executed. About the Opportunity. COMM6605. Offers an overview of the concepts, methods, tools, and ethics of communication research. Protect The Pack Placing Our Experts In Premier Media Outlets. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Provides an overview of the role of marketing in business and society. Special Topics in Communication Studies. MKTG6280. The PDF will include all information unique to this page. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Special Topics in Marketing. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . archives@northeastern.edu Send Feedback or Report a Problem Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. 617.373.5445 [email protected] Thomas Michael. Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. Dean's Research Fellows. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Please fill out the form below with your web request(s). Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Persuasion and Rhetoric. (3 Hours). Presents a variety of methods for interview preparation. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Engaging Customers and Markets. Consumer Behavior. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. MKTG6287. 360 Huntington Ave., Boston, Massachusetts 02115 Web Request. Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Northeastern University. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. (4 Hours). Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. (4 Hours). Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. (4 Hours). Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Marketing & Communications Resources. Ernest Rollins | Media Coordinator. Managing Customer Engagement in a Service World. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. (4 Hours). The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Communication and Privacy. Communication and Storytelling. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Sound Production for Digital Media. May be repeated without limit. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Interpersonal Communication. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. COMM2650. * * * * * * Behrakis Health Sciences Center . Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Communication, Technology, and Society. Analyzing Conversations in Everyday Life. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. MKTG6210. (4 Hours). Managing Customer Engagement in a Service World. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses.